Contemporary Mass Media: Theory, Practice, and Digital Transformation – Hardcover by Dr. Kunjan Acharya

Description

Contemporary mass media includes the internet, social media, digital platforms, smartphones, podcasts, and blogs, alongside traditional forms like television, radio, newspapers, and magazines, which are increasingly converging with digital technologies. This media landscape serves to inform, entertain, and influence public opinion by disseminating information on a global scale, but also raises concerns about potential misinformation and manipulation. 

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