Media Management: Theory and Practice – Arun Pattanaik (Hardcover)

Description

About the Book: A Textbook of Media Management This textbook on Media Management covers significant features,techniques, and structure of media management. The content of thebook conform to the specified syllabi of several universities andcolleges. The book is carefully edited and structured as such thatthe presentation of the subject, the order of Topics and thetreatment is well-suited to students and Teachers of thesubject. Contents: 1. Communication and Media Management 2. Significant Features of Media Management 3. Media Management Techniques 4. Media Management Structure 5. Newspaper Management 6. Magazine Management 7. News Agency Management About the Author: Mukul Sahay Mukul Sahay obtained a Master’s degree in Sociology from theUniversity of Delhi and a postgraduate qualification in Journalismfrom the Bhartiya Vidya Bhavan. He has taught Film and Televisioncourses as well as journalism students for over a decade. He haswritten widely for Professional journals and has also conductedworkshops. Presently working as freelance Journalist and visitingfaculty in Journalism and Media courses in two colleges.

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